Value
Value investing is one of the most popular and intuitive active investment strategies. Famously championed by Warren Buffett, it involves identifying and buying cheap or unloved stocks in the hope that the market has mispriced them and that they will rebound in price.
A stock's value is determined using one or more measures, commonly price-to-book or price-to-forward earnings and other accounting ratios. This allow one stock to be compared directly with another. The success of value investing can be explained by the market's tendency to overreact to both positive and negative news, tilting from greed to fear.
Like many factors, value is highly cyclical and can underperform for long periods of time. Value tends to outperform in strong macro inflationary environments. So, it can be expected to perform best in times of economic growth.
